NFO
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Harvard Business Review Press
Fred Reichheld
Winning On Purpose
N/A
2021
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Publisher > Harvard Business Review Press
Author > Fred Reichheld
Title > Winning On Purpose
Issue > N/A
Year > 2021
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ISBN > 9781647821791
Pages > 378
Genre > Innovation
Language > English
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Type > RETAIL
Media > Book
Format > .EPUB
Section > eBook
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Published > 2021-12
Release > 2026-05-24
Disks > 02*5.0MB
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https://bookshop.org/p/books/winning-on-purpose-the-unbeatable-strategy-of-
loving-customers-fred-reichheld/1b01dd9901b7ebf8
Great leaders embrace a higher purpose to win. The Net Promoter System shines as
their guiding star. Few management ideas have spread so far and wide as the Net
Promoter System (NPS). Since its conception almost two decades ago by customer
loyalty guru Fred Reichheld, thousands of companies around the world have
adopted itfrom industrial titans such as Mercedes-Benz and Cummins to tech
giants like Apple and Amazon to digital innovators such as Warby Parker and
Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he
demonstrates that the primary purpose of a business should be to enrich the
lives of its customers. Why? Because when customers feel this love, they come
back for more and bring their friendsgenerating good profits. This is NPS 3.0
and it puts a new take on the age-old Golden Ruletreat customers the way you
would want a loved one treatedat the heart of enduring business success. As the
compelling examples in this book illustrate, companies with superior NPS
consistently deliver higher returns to shareholders across a wide array of
industries. But winning on purpose isn't easy. Reichheld also explains why many
NPS practitioners achieve just a small fraction of the system's full potential,
and he presents the newest thinking and best practices for doing NPS right. He
unveils the Earned Growth Rate (EGR): the first reliable, complementary
accounting measure that can truly leverage the power of NPS. With keen insight
and moving personal stories, Reichheld advances the thinking and practice of
NPS. Winning on Purpose is your indispensable guide for inspiring customer love
within your own teams and using Net Promoter to achieve both personal and
business success.
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CRC32: 22acd7f22ef265495bce94c9067e9fa50cdfa6f6