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Harvard Business Review Press
Sally Susman
Breaking Through
N/A
2023
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Publisher > Harvard Business Review Press
Author > Sally Susman
Title > Breaking Through
Issue > N/A
Year > 2023
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ISBN > 9781647823962
Pages > 275
Genre > Communication-Strategy
Language > English
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Type > RETAIL
Media > Book
Format > .EPUB
Section > eBook
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Published > 2023-03
Release > 2026-05-24
Disks > 01*2.2MB
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https://bookshop.org/p/books/breaking-through-communicating-to-open-minds-move-
hearts-and-change-the-world-sally-susman/a4cd0e800ab93d15
A Wall Street Journal Bestseller Pfizer's trailblazing communications leader,
Sally Susman, reveals how we can break through the noise to get our message
across and make positive change. A global pandemic. A roller-coaster economy.
Political tensions ready to ignite, and common civility at an all-time low. For
leaders, the pressures and the stakes could not be higher. And in such a stormy,
often dangerous world, communications can no longer be considered a soft skill.
The ability to reach people and drive public conversation is a rock-hard
competency. In this wise and inspiring book, Sally Susman, the renowned head of
corporate affairs at global biopharmaceutical giant Pfizer, tells the
fascinating story of how the company managed the massive communications
challenge that came with Covid-19 and the race to produce an effective vaccine.
Just as crucial as creating the vaccine itself was the task of winning people's
hearts and minds, and Susman highlights the principles that enabled her to break
through, connect, and help move people forward, not only at Pfizer but over a
long and stellar career. She shows how clarifying and channeling your intention
is an essential first step: What are you trying to say? She illustrates how
leaders need to muster the courage to be candid in order to be effective and
how, in order to connect, they must both disarm with humility and delight with
humor. As a gay, married woman, she talks forthrightly about the challenges and
opportunities of embracing who you are, both at home and in the workplace.
Susman's stories will draw you in with their warmth and humanity, and enlighten
and motivate you with their insight and passion. Breaking Through is essential
reading for any leader who faces the daunting challenge of communicating in our
noisy, turbulent world.
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CRC32: 22fca27d5214b65a1259178e0c5492662c60fcb4